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Shopify Features, Pricing & Benefits – Quick Overview for 2023

Weighing up the options between Shopify and other competitors?

Here’s our quick overview of Shopify for 2023.

Shopify eCommerce – A Market-Leading Platform for Growth

Shopify is widely regarded as the current World leader for eCommerce…

Why? – well here are some of the key features of Shopify.

Shopify Features – Key Product Features

Online Store

Build a market leading eCommerce Store and sell your products online. A fully brandable and customisable Storefront and Shopping Cart experience, with in-built Store Management, Marketing & SEO.

Shopify Storefront Example 8
Shopify stores are now World-renowned for being the best ecommerce online shopping sites available.

Read more on Shopify’s Online Stores.

Point of Sale

One of the strongest Shopify features is the bespoke suite of Point of Sale (POS) devices which Shopify offers.

Sell your product in your physical store locations, with the Shopify Point of Sale hardware. Use at Retail Locations, Pop-Up Stores, and more…

Shopify POS on iPad
Shopify offers a great range of high quality Point of Sale (POS) devices, including card readers, checkout screens, cash drawers and more.

Read more about Shopify’s Point of Sale hardware products.

Buy Button

Turn your existing website or blog into a shop with the Shopify Buy Button. Add embedded products and start to monetise your website.

Read more about Shopify’s Buy Button.


Delight your customers with a seamless checkout experience. The Spotify Checkout process is fast, smooth, and optimised for conversion and customer experience. Capture every sales opportunity and convert it.

Read more about the Shopify Checkout experience.

Sales Channels

Expand your reach and boost your sales by connecting with customers via the various Sales Channels offered by Shopify. Benefit from seamless integrations with Instagram, Facebook Shops, Amazon, and eBay.

Having such great access to different sales channels is possibly one of the best Shopify features available.

Shopify Social Sales Channels 8
Shopify integrates with a range of sales channels including Facebook, Instagram, Amazon and Google – to offer great native product placement and sales opportunities.

Read more about Shopify Sales Channels.

Custom Storefront Tools

Stand out from the crowd and build your store how you want it. Use the Shopify Custom Storefront Tools to create unique ways to delight your customers, build loyalty and increase sales.

Shopify Storefront Example 4
Shopify Custom Storefront Tools allow you to customise your storefront and customer interfaces, to create a unique experience which best reflects your brand.

Read more about Shopify’s Custom Storefront Tools.

#1 For Ecommerce Sites

Shopify is #1 for building eCommerce Sites around the World

What do Gym SharkLindt ChocolateKylie CosmeticsHasbroRed Bull and Heinz all have in common?

They all use Shopify to power their eCommerce web stores!

GymShark Screenshot 2
GymShark are just one of a long list of premium consumer brands now using Shopify to power their online stores.

When the biggest names in Global eCommerce are all using the same platform, it’s time to sit up and pay attention…

Going BIG with your eCommerce ambitions?

Why you should consider Shopify Plus in 2023

Shopify Plus is Shopify’s Enterprise-level eCommerce platform. It’s not just a web store builder with a nice interface and front end design for your customers. It’s a full, end-to-end integrated eCommerce user experience which is best in market, and grows with your business needs.

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Shopify Plus – the best eCommerce solution for enterprise grade online stores with large product inventories and significant needs.

2020 saw huge growth in the eCommerce sector as consumers were forced to stay at home for unprecedented periods of time. 2021 and 2022 were similar, and now 2023 looks to pick up and build upon that same trend, as we see continued growth across eCommerce.

The change is already here, and if you have big plans to scale a very serious online store going into 2023, Shopify Plus might well be the right platform for you.

Read More on Shopify Plus.

Key Shopify Statistics


  • 2.1 Million Active Users on Shopify


  • 1 Million+ businesses are powered by Shopify


  • $155B+ sold on Shopify to date


Shopify Social Sales Channels 1
Shopify is ‘THE’ website builder and store management platform on which to build your growing eCommerce business.

World Leading Customer Experience, Performance & Security

Join a family of over 400,000 eCommerce store owners and businesses who trust Shopify with their business

As of 2020, Shopify boasted an impressive 400,000+ Merchants – that’s businesses and independents with an eCommerce store powered by it’s platform.

Those 400,000 stores are actually supported by a user base of over 1M active users – people who now log into Shopify to manage and grow their online shops!

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Shopify sales dashboards – watch in real-time as traffic to your store and sales revenue grow over time!

Between 2016 and 2019, $319 billion dollars worth of eCommerce sales were made through Shopify’s platform. That’s a big number, and the revenue generated by partners and users of the Shopify platform continues to grow year on year.

Start a Shopify Trial Today.

Shopify Benefits – Make the most of the Shopify features

Build on top of a fantastic platform, and create your dream online store…

Online Store

  • World-Class Online Store Building Tools

Point of Sale (POS)

  • Market-Leading Point of Sale (POS) Equipment

Email Marketing

  • In-built Email Marketing Tools
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Email marketing is made quick, simple, and effective with Shopify’s in-built email newsletter tools.

Payments & Shipping

  • Easy Payments, Inventory Management & Shipping
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Shopify helps to make order fulfilment a breeze!

The list of Shopify benefits is ever growing as the Shopify team continue to innovate and develop the platform. With such a great product and huge customer base, it’s no wonder that Shopify is number 1 for building ecommerce websites.

Shopify Pricing Plans

When it comes to cost and pricing plans, Shopify offers 3 great plans, or you can start with a Free 2 Week Trial.

Shopify offers 3 main product plans which cater to most user’s needs – namely the Basic Shopify, Standard, and Advanced.

In addition, there is the enterprise level “Shopify Plus” and the app / widget based “Shopify Lite” which is focussed on social sales through Facebook.

Shopify Pricing Tiers
Shopify pricing plans – 3 main product tiers, plus the 2-week Free Trial, the social focussed ‘Shopify Lite’, and the enterprise grade ‘Shopify Plus’.
  • Don’t know where to start? – Why not start with a 14 Day Free Trial (No Credit Card necessary), and then pick a plan later.
  • Looking to go big and grow at an Enterprise level? – The Shopify Plus option might be best for you!
  • Or just want something very light touch to use with your customers across Facebook and Messenger – try Shopify Lite!

Going up through the pricing plans, it becomes clear that what you pay for is access to more Shopify features, or access for more members of your team.

For example – with the Advanced Shopify plan you can add more physical store locations and staff accounts to your Shopify plan, whilst also accessing Shopify features such as advanced sales reporting.

Here’s a more detailed run down of those 3 main pricing plans, the free 2 week trial, and then the additional Shopify Plus and Shopify Lite options…

Basic Shopify – $29USD Per Month

Shopify Features included in the Basic Shopify plan:

  • Online Store
  • Unlimited Products
  • 2 Staff Accounts
  • 24/7 Support
  • Up To 4 Locations
  • Up To 64% Shipping Discount
  • +More…
  • Sign Up Now

Shopify (Standard) – $79USD Per Month

Shopify Features included in the Standard Shopify plan:

  • Online Store
  • Unlimited Products
  • 5 Staff Accounts
  • 24/7 Support
  • Up To 5 Locations
  • Up To 72% Shipping Discount
  • +More…
  • Sign Up Now

Advanced Shopify – $299USD Per Month

Shopify Benefits included in the Advanced Shopify plan:

  • Online Store
  • Unlimited Products
  • 15 Staff Accounts
  • 24/7 Support
  • Up To 8 Locations
  • Up To 74% Shipping Discount
  • +More…
  • Sign Up Now

Free Trial – $FREE (14 Day Free Trial)

Shopify Features included in the Shopify Free Trial:

  • Online Store
  • Unlimited Products
  • Staff Accounts
  • 24/7 Support
  • Multiple Locations
  • Shipping Discounts
  • +More…
  • Start a Free Trial

Shopify Plus – $ENQUIRE (Per Month)

Shopify Benefits included in the Shopify Plus plan:

  • Enterprise-grade solutions for high volume merchants, and large businesses.
  • +Additional Staff Accounts
  • +Additional Locations
  • +Preferable Shipping & Payment Rates, +More…
  • Enquire Today

Shopify Lite – $9USD Per Month

Shopify Features included in the Shopify Lite plan:

  • Sell direct on Facebook
  • Chat with your customers on Facebook Messenger
  • Add products to any website or blog
  • Accept credit card payments
  • All for only $9 USD per month
  • Sign Up Now

Whichever option you chose, you can’t go far wrong!

As with most things though – it’s often best to just jump in and try the product out for yourself.

Shopify Sales Channels Various
Start a 2-week Free Trial of Shopify today…

Further Reading

Still looking for more information on Shopify Features and Benefits? Why not try our post on Oberlo & Shopify for an overview of how Shopify can be used to great effect as a Dropshipping platform.

If you’re a Freelancer or a Home Working Entrepreneur looking for ways to launch an eCommerce site as an additional revenue stream, then we also have this great post on: Review: What is Shopify and how to grow your online store from home using Shopify